by inspirenew | Nov 9, 2016 | Content Strategy, Online marketing, SEO, Social Media Marketing, Uncategorized
We previously looked at the importance of consistency in social media marketing. Our last blog explained how being consistent in various ways can help you to accomplish the goals that you have. One important aspect of consistency is being consistent in your message. ...
by inspirenew | Oct 16, 2016 | Content Strategy, Online marketing, SEO, Social Media Marketing, Uncategorized
When you are thinking about your social media marketing strategy, a word that always comes up is ‘consistency.’ If you’ve done any research into this topic, you may encounter this word so often that you start to ignore it. But you do this at your own...
by inspirenew | Sep 22, 2016 | Content Strategy, Online marketing, SEO, Uncategorized, Websites
Content management systems are a fairly recent invention. A decade ago they just simply did not exist. So if you have no idea what a content management system is, you are excused. However, even if you do not at this moment know what a content management system,...
by inspirenew | Jun 5, 2016 | Branding, Content Strategy, Marketing, Uncategorized
When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the triumphs, the successes, the failures. We learn from stories and can gain a deeper understanding through...