by inspirenew | Apr 15, 2017 | Branding, Content Strategy, Marketing, Uncategorized
Evaluating Your Marketing Strategy for Better Results It’s tax season and the last thing any business is looking for is an audit from the IRS. IRS audits can be tedious, time-consuming, and sometimes costly. In contrast, a marketing audit can help you better...
by inspirenew | Jan 17, 2017 | Branding, Marketing, Uncategorized
Prioritizing Elements in Your Website Design Process Many times when we begin to work on a website project, we stumble upon an unexpected issue. We find there are some marketing questions that need to be answered to make the project successful. The answers to these...
by inspirenew | Jun 5, 2016 | Branding, Content Strategy, Marketing, Uncategorized
When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the triumphs, the successes, the failures. We learn from stories and can gain a deeper understanding through...
by inspirenew | May 12, 2016 | Branding, Marketing, Uncategorized
Strategies for Successful Customer Adoption Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first hearing about your product to purchase. One...
by inspirenew | Apr 4, 2016 | Branding, Marketing, Uncategorized
Avoid These Critical Branding Mistakes in Your Business During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. 1. Choosing to Brand...
by inspirenew | Mar 17, 2016 | Branding, Marketing, Uncategorized
Tracking ROI from Your Website Investment Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a department is being measured more carefully,...
