by inspirenew | Apr 15, 2017 | Branding, Content Strategy, Marketing, Uncategorized
How You Could Benefit from a Marketing Audit It’s tax season and the last thing any business is looking for is an audit from the IRS. IRS audits can be tedious, time-consuming, and sometimes costly. In contrast, a marketing audit can help you better understand your...
by inspirenew | Jan 17, 2017 | Branding, Marketing, Uncategorized
Many times when we begin to work on a website project, we stumble upon an unexpected issue. We find there are some marketing questions that need to be answered to make the project successful. The answers to these questions typically drive the information our clients...
by inspirenew | Jun 5, 2016 | Branding, Content Strategy, Marketing, Uncategorized
When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the triumphs, the successes, the failures. We learn from stories and can gain a deeper understanding through...
by inspirenew | May 12, 2016 | Branding, Marketing, Uncategorized
Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first hearing about your product to purchase. One widely established model is the AIETA model....
by inspirenew | Apr 4, 2016 | Branding, Marketing, Uncategorized
During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. 1. Choosing to Brand Later Rather than Now Your brand exists in the minds of...
by inspirenew | Mar 17, 2016 | Branding, Marketing, Uncategorized
Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a department is being measured more carefully, meaning a contribution needs to be...
