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Our WordPress Web Design Portfolio:
Real Results for Indianapolis Businesses
Inside Our WordPress Web Design Portfolio
Explore our WordPress web design portfolio of custom websitesbuilt for small businesses across Indianapolis and central Indiana. From high-converting marketing sites and WooCommerce online stores to complete brand redesigns, every project below pairs standout web design with the SEO, hosting, and strategy that turn visitors into customers. These case studies show how Inspire Website Design helps local businesses compete with larger competitors, rank in organic search, and grow real revenue — one website at a time. Browse the results below, then reach out to see what we can build for your business.
Trusted Foundation Solutions - Read Case Study
Competing With a Larger Competitor
Trusted Foundation Solutions came to us as a brand-new company with an ambitious goal: go head-to-head with the largest, most established foundation repair company in Indiana. Starting from zero brand recognition against an entrenched market leader is a tall order — especially in organic search, where the incumbent had years of content and ranking authority working in their favor.
Our strategy was to beat them at their own game. We ran a full competitive analysis of the market leader's website, mapping every topic they covered and every keyword they ranked for, so we knew exactly what it would take to compete on organic search. Then we wrote entirely fresh, original copy — nothing borrowed — designed to cover every one of those service areas and keywords more thoroughly than the competitor did, paired with a cleaner, more modern website design that gave visitors a better experience the moment they landed.
The results speak for themselves. Just months after launch, Trusted Foundation Solutions is competing for the same organic keywords as a company many times their size — and turning that visibility into real sales. It's proof that a smart content strategy and a better-built website can level the playing field, even for a newcomer going up against the biggest name in the market.
IPS Multifamily - Read Case Study
IPS Multifamily: Establishing a Standout Brand in a Competitive Market
When Integrity Property Services spun off its multifamily division into a standalone brand, IPS Multifamily needed more than a new logo—it needed to carve out its own identity. Based in St. Petersburg and serving apartment owners and managers across Florida and the Southeastern U.S., the team had over 15 years of hard-won expertise in multifamily renovation, roofing, and repositioning. But stepping out from under the parent company meant starting fresh in a crowded field of general contractors, many of them larger and better known. They came to us with a clear goal: a website that looked as established and capable as the work they'd been quietly delivering for years, positioned to win business against bigger competitors.
We built IPS Multifamily a clean, confident website designed to communicate scale, credibility, and specialization. Every page reinforces their niche as multifamily renovation experts—from a full breakdown of services like painting, siding, carpentry, roofing, and tenant improvements, to project showcases featuring recognizable partners like Continental Realty, Bryten Real Estate Partners, and The Bainbridge Companies. Alongside the design, we implemented a solid SEO foundation so property owners searching for a trusted multifamily contractor could actually find them, and structured the content to make IPS look every bit the size and stature of the national players they compete with.
The result is a brand that punches above its weight. IPS Multifamily now presents itself as a polished, full-service contractor that instantly earns trust from regional and national property management firms—the kind of first impression that opens doors. Paired with the team's genuine expertise and relentless hard work on the ground, the new site has helped them establish their niche and compete for exactly the projects they were built to win. They're thriving, and we're proud to have helped set the foundation.
Boone Co. Chamber - Read Case Study
A Better Home Base for a Growing Chamber
The Boone County Chamber of Commerce does the essential work of connecting and supporting local businesses — but their website had become a barrier rather than a tool. An outdated design made the organization look less current than the members it represents, and visitors struggled to find what they needed, whether that was event details, membership information, or a specific local business. On top of that, managing the member directory and billing was more cumbersome than it should have been for a growing organization.
We rebuilt the site from the ground up with three goals: a modern, professional design that reflects the Chamber's role in the community, a clearer structure so members and visitors can find things fast, and a streamlined member directory paired with a new billing solution that takes the friction out of day-to-day administration. The result is a website that works as hard as the Chamber does — easier for the public to navigate, easier for members to be found, and easier for staff to manage behind the scenes.
For any chamber or membership organization, this is the kind of upgrade that pays off on both sides of the equation. A polished, well-organized site strengthens your reputation and makes your members proud to be listed, while an integrated directory and billing system cuts down the administrative load so your team can focus on serving members instead of wrestling with software. It's a model that scales to fit organizations of any size.
Plant Indy - Read Case Study
A Simple Mission, Clearly Told—and an Unexpected Opportunity
Plant Indy is a partnership of like-minded churches working to plant new churches and revitalize existing ones across central Indiana. As they made a fresh push to expand their movement in the Indianapolis area, they were held back by an aging website that no longer reflected the seriousness of their mission. They came to us with a focused need: more than bells and whistles, they wanted a site that simply looked great and communicated their mission clearly—so that pastors, church planters, and partner churches could immediately understand who they are and how to get involved.
We built Plant Indy a clean, modern website centered on clarity. The design leads with their core vision—establishing healthy churches—and makes the next step obvious for every kind of visitor, whether they're a prospective church planter, a church looking to partner, or someone who wants to give. We kept the message uncluttered and the mission front and center, letting their partnership of respected local churches and their doctrinal conviction speak for themselves without drowning visitors in detail.
What happened next is the kind of thing you can't plan for. Not long after the new site launched, an investment group that had found Plant Indy online reached out—wanting to support the mission with a significant financial commitment. It wasn't something Plant Indy had been chasing; the opportunity simply came to them because their mission was finally presented in a way that inspired confidence and generosity. It's a powerful reminder that a great website does more than look good. It opens doors to opportunities you never even thought to ask for.
A Taste of Indiana - Read Case Study
A Taste of Indiana: Turning a Broken Cart into a Thriving Online Business
A Taste of Indiana came to us ten years ago with a problem that was quietly costing them business. As a local gift basket company offering hundreds of Indiana-made foods, sports memorabilia, and themed gifts, they had the products and the reputation—but their e-commerce platform was so clunky that most of their customers simply didn't use it. Corporate clients and gift-givers who wanted to send Indiana's finest to multiple recipients were forced offline, and the online store that should have been a growth engine was barely turning over.
We rebuilt their store from the ground up with a fully customized WooCommerce solution engineered around how their customers actually order. The centerpiece is a multi-address shopping cart that lets a single customer order many gift baskets and ship each one to a different destination—a natural fit for corporate gifting, weddings, and holiday sends. Customers can either add recipient addresses manually or upload a spreadsheet, then apply the right baskets to the right addresses in a few clicks. What used to be a phone-call-and-spreadsheet headache became a smooth, self-serve experience, and their online business exploded as a result.
Ten years later, A Taste of Indiana is one of our best e-commerce success stories—and the relationship is still going strong. They recently brought us back for a full face-lift and a round of UX refinements to make an already-successful store even easier and more enjoyable to use. It's a great example of what happens when e-commerce is built around a business's real workflow instead of forced into an off-the-shelf template: the technology gets out of the way, customers order more, and the business grows.
Lloyd Brown Learning - Read Case Study
Taking a Trusted Expert to the Next Level
Lloyd Brown had everything a great training and coaching business needs: over 25 years of award-winning experience and a deep catalog of programs spanning leadership, sales, personal productivity, and specialized product knowledge — right down to a distinctive beer and wine education track. What he didn't have was a web presence that matched the caliber of the work. His old site looked local and understated, giving no sense of the depth behind it or the energy and personality that make his sessions land.
We built a new website designed to do two things at once: let Lloyd's personality shine through, and give his full catalog a home that's easy to explore. His "professional development with a touch of fun" approach now comes across the moment a visitor arrives, and every program — from Leadership Essentials to sales boot camps to Cicerone prep — is organized so prospects can quickly find the right fit for their team. The design signals exactly what Lloyd is: a seasoned, professional partner who also happens to make learning genuinely engaging.
The result is a site that finally reflects the level Lloyd operates at. Instead of looking like a local outfit, he now presents as the established expert he is — with a platform built to promote his classes, fill his coaching calendar, and grow the business well beyond where it started. For any consultant or trainer sitting on years of expertise but held back by a site that undersells them, this is what taking things to the next level looks like.
AM Robotics - Read Case Study
Turning Capability Into a Storefront
AMRobotics is a full-service automation company — they service and program industrial robots, supply spare parts, and sell refurbished used robots, backing it all with skilled trades and engineering. But that depth of capability wasn't easy to buy from. Prospects had no simple way to see what parts and equipment were in stock, and, just as importantly, the buyers who needed a specific component often had no idea AMRobotics existed at all.
We built a WooCommerce shop that turns their warehouse into a browsable, purchasable storefront — buyers can search the inventory, find the exact part or refurbished robot they need, and check out without waiting on a quote or a phone call. We integrated it with the shipping platform AMRobotics already used, aligning product pricing with real shipping costs so every order is accurate and margins stay protected. No guesswork, no manual shipping math on the back end.
The strategic win is discoverability. We structured the store so that someone searching online for a specific robot part — a FANUC component, a KUKA spare, whatever they're hunting for — can land directly on AMRobotics' product page and buy it, even if they'd never heard the company's name before. That turns organic search into a steady stream of new customers and positions AMRobotics not just as a capable service provider, but as a go-to supplier buyers can find and purchase from the moment they need a part.
Certified Payroll Associates - Read Case Study
A Modern Presence for a Trusted Payroll Partner
Certified Payroll Associates came to us knowing one thing for certain: their website was badly out of date and needed to be brought into the modern era. What they didn't have was a clear picture of everything that involved. A trusted payroll partner to businesses across Central Indiana and beyond since 2002, they'd built a strong reputation the old-fashioned way—through personal service and precision—but their online presence hadn't kept pace with the quality of their work. They just knew it was time for an update, and they trusted us to figure out what that should look like.
We took the guesswork off their plate and delivered more than a fresh coat of paint. Even though they hadn't specifically asked for it, we wrote clear, compelling service descriptions that showcase everything they offer—from payroll processing and tax filing to HR services, benefits administration, background screening, and time-and-attendance solutions—in a way that actually makes them sound as capable as they are. We paired that with a clean, professional design that finally looks the part, and built in a solid SEO foundation so local businesses searching for a payroll provider could find them and pick up the phone.
The result is a website that works as hard as they do: a polished, credible presence that reflects two decades of trusted service and is built to bring in new business. It's a great example of the value of a partner who doesn't just take an order, but looks at the whole picture—giving a client the things they didn't even know to ask for, and delivering a site that helps generate real calls and leads instead of just checking a box.
Clark Dental Group - Read Case Study
A Website That Matches the New Chair
Clark Dental Group was in the middle of a rebrand — new logo, refreshed office, and a clear vision for the warm, welcoming experience they wanted patients to feel. What they didn't yet have was a website to match. Their goal was simple to state but easy to get wrong: a site that felt like a natural extension of the new decor, so a patient browsing online got the same inviting first impression they'd get walking through the door.
We designed a clean, simple, easy-to-use website built around their new brand — carrying the logo, colors, and family-friendly feel throughout, with straightforward navigation that lets patients find services, meet the team, and book without friction. The result reflects exactly what Dr. Grace Moore and the team set out to create: a relaxed, professional, welcoming environment, translated from the office into the browser.
Underneath the polish, we built the site for strong local SEO, so patients across Avon and the west side of Indianapolis searching for a dentist actually find Clark Dental Group. A rebrand only pays off if people see it — so we made sure the new brand looks great and gets discovered, turning searches into new patients and giving the practice a digital front door as inviting as their new space.
Still Waters Dentistry - Read Case Study
Guiding a First-Time Owner Into a Confident Online Presence
When Dr. Jamelyn Goodpaster bought the Palm Harbor practice she'd been working in as an associate dentist, she stepped into ownership for the first time—and inherited everything that comes with running a business, including marketing and a website she wasn't sure what to do with. She's an excellent dentist, but she was the first to admit that websites, SEO, and online marketing weren't her world. She didn't need someone to just hand her a website and disappear; she needed a partner who would help her understand what she actually needed and guide her through it.
So we took her under our wing. We walked her through the fundamentals, helped her prioritize what mattered most for a growing practice, and built her a clean, welcoming website with content written to be genuinely SEO-friendly—optimized to help patients across Palm Harbor, Tarpon Springs, and Clearwater find her practice organically. Because paid advertising isn't something we do, we didn't try to fake it; instead, we connected her with a trusted Google Ads manager so that side of her marketing was in expert hands too. (Her sister deserves the credit for the practice's fresh new logo and color palette—we simply built the site to show it off beautifully.)
The result is a professional, trustworthy online presence that reflects the compassionate, family-style care Dr. Goodpaster and her team are known for—and a new owner who now understands her marketing instead of feeling lost in it. It's one of our favorite kinds of projects: not just delivering a website, but empowering a client to step into ownership with confidence and setting her practice up to grow for years to come.
Travel by Tina - Read Case Study
A Website as Beautiful as the Destinations
Tina Moody doesn't just book trips — she curates dream vacations, from Disney parks and cruises to European river voyages, African safaris, and all-inclusives in the world's most stunning destinations. Her challenge was that a travel planner sells a feeling, and her value lives in the beauty of the places she sends clients. She needed a website that captured that beauty and made visitors long for their next trip the instant they arrived.
We built a visually rich, image-forward site designed to spark wanderlust from the first scroll — big, gorgeous destination photography that pulls visitors in and makes the getaway feel real and within reach. The design leads with emotion, then makes it easy to see everything Tina offers, from her deep Disney expertise to her curated luxury and custom travel experiences, so visitors immediately understand both the dream and the range of ways she can deliver it.
The result is a site that works as hard as Tina does at setting expectations: beautiful enough to match the experiences she creates, and clear enough to turn that first spark of "I want to go there" into a quote request. For a business built on inspiring people to travel, the website is now the perfect first impression — as memorable as the destinations themselves.
The Palomino - Read Case Study
Letting a Stunning Venue Speak for Itself
The Palomino is a wedding and event venue unlike most—a wide-open, elegant property set in the country between Zionsville and Westfield, complete with a 5,000-square-foot Grand Ballroom, a striking central bar, and a sunset terrace that opens onto landscaped gardens, white strolling fences, and a neighboring horse farm. Each week they welcome brides and event planners searching for the perfect setting, but their old website wasn't doing the property justice. They needed a site that could capture the elegance and scale of the space and put it in front of the couples dreaming about their big day.
We rebuilt The Palomino's online presence around the thing that sells the venue best: the venue itself. The new site leads with the property's beauty and open, picturesque setting, walking visitors through each distinct space—the cathedral-ceilinged Grand Ballroom, the intimate Arabian Room, the custom peninsula bar, the bridal suite, and the countryside terrace—so a bride can picture her entire day before she ever schedules a tour. We paired those visuals with clear, warm messaging and easy paths to book an appointment, making it effortless for planners and couples to take the next step.
The result is a website that finally shows the world what makes The Palomino special—an elegant, immersive first impression that turns browsers into booked tours. By letting the property's wide-open beauty and thoughtful spaces shine online, The Palomino now books more of the brides and event clients it was built to serve. It's a great reminder that when a venue is this special, the website's most important job is simply to help people see it.
Cherry Street Health Group - Read Case Study
A Clearer Front Door to a Deeper Practice
Dr. Bill offers more than most patients realize — a root-cause approach to chronic pain spanning neuropathy, spinal decompression, chiropractic care, and joint pain relief, all without drugs or surgery. The problem was that his old site didn't do that depth justice. It needed a more attractive, modern look, it wasn't showing up when local patients searched for help, and it didn't clearly explain everything he could actually do for the people walking through his door.
We gave Cherry Street Health Group a refreshed, professional design that feels as welcoming and capable as the practice itself — clean, trustworthy, and easy to navigate. Just as important, we structured each specialty into its own clear, well-explained section, so a patient dealing with nerve pain or a bad knee immediately understands what Dr. Bill offers and how his approach is different from the "just live with it" answers they've heard before.
Underneath the design, we built the site for strong local SEO, so patients across Danvers and the North Shore searching for pain relief actually find him. The result is a site that works on all three fronts at once: more attractive, easier to discover, and far better at communicating the value of Dr. Bill's care — turning online searches into new patients who understand exactly why they should book.
Indy Golf Sims - Read Case Study
Building a Luxury Presence That Sells the Experience
Indy Golf Sims came to us with a clear goal: more clients, and a website that would help people find them through modern SEO and AI-driven search. We told them we could absolutely do that—but we also saw a bigger opportunity. Their customers aren't buying a piece of hardware off a shelf; they're high-end homeowners investing in a custom golf simulator as a centerpiece of their home. To win that clientele, being found wasn't enough. The site itself needed to exude the luxury and craftsmanship their customers expect.
So we built Indy Golf Sims a presence engineered for both discovery and desire. On the visibility side, we structured the site and its content to be found by the people searching for premium indoor golf in the Indianapolis area, optimized for both traditional SEO and the way AI-powered search surfaces businesses today. On the experience side, we leaned into elegance—positioning them not as a hardware installer but as a bespoke design firm delivering white-glove, architecturally integrated golf environments. Every page speaks to their ideal buyer, showcasing custom-built enclosures, 4K projection, and seamless smart-home integration as the high-end lifestyle asset they are. Throughout, we placed clear calls-to-action that turn that inspiration into booked consultations.
The result is a website that does double duty: it helps the right people discover Indy Golf Sims, and once they arrive, it makes the brand feel every bit as premium as the product. By pairing strong search visibility with a design that signals luxury and guiding visitors straight toward a consultation, we gave Indy Golf Sims a site built to attract high-end buyers and convert them into real sales opportunities.
Primaris Construction - Read Case Study
A Showcase Worthy of the Work
Primaris Custom Homes builds at the top of the market — luxurious, one-of-a-kind homes for high-end clients, with the craftsmanship and pedigree to match, including features on HGTV and in national design magazines. For a builder at this level, the website isn't a brochure; it's a first impression that has to signal quality instantly. Anything less than stunning would undersell the work and, worse, fail to attract the caliber of client they build for.
So we built the site around the imagery. Edge-to-edge renderings, immersive galleries, and large-format photography put the beauty of Primaris' homes front and center, letting the spaces speak for themselves the way they would on a walkthrough. The design gets out of the way and lets the work fill the screen — every kitchen, outdoor living space, and custom detail presented at the scale and richness it deserves.
The result is a website that feels as premium as the homes it showcases. When a discerning client lands on the site, they immediately understand the level Primaris operates at — and they can picture themselves living within one of these spaces. For a luxury builder, that emotional pull is everything, and the site is built to deliver it from the very first frame.
Lift It Level - Read Case Study
Lift It Level: Making a Simple Service Look Impressive
Lift It Level has a wonderfully straightforward offering: when concrete sinks, shifts, or settles, they raise it back into place rather than tearing it out and replacing it. Using polyurethane foam injection, they restore driveways, sidewalks, patios, steps, garage floors, and pool decks in a matter of hours—enhancing both safety and curb appeal at a fraction of the cost of replacement. The challenge with a service like this isn't explaining what they do; it's helping potential customers actually see the transformation and trust that this small, local company can deliver big, professional results.
So we built the site around showing, not just telling. We used a range of techniques to put their craftsmanship front and center—interactive before-and-after sliders that let visitors drag across a photo and watch sunken, cracked concrete become smooth and level, alongside project galleries and how-it-works videos that make the process easy to understand and believe. Just as importantly, we designed the site to make Lift It Level look established, capable, and easy to reach, with clear service breakdowns, a defined Central Indiana service area, and prominent calls-to-action for a free estimate at every turn.
The result is a website that turns a simple, practical service into a compelling, visual story. By letting their dramatic before-and-after results speak for themselves and packaging it all in a design that feels big and accessible, we helped Lift It Level build instant credibility with homeowners—and made it effortless for them to pick up the phone. It's proof that even the most no-frills service can shine online when the work is presented the right way.
American Muscle Factory - Read Case Study
Out-Muscling the Franchises
AMF Indy plays in a category dominated by massive national franchises — and on paper, competing against that kind of marketing budget is daunting. But AMF has something the big chains don't: a sprawling facility packed with an incredible range of equipment, from the newest machines to classic, well-loved brands that longtime lifters have trusted for decades. Add meticulously maintained gear, classes, and a genuine community feel, and you have a gym that's not just an alternative to the franchises — it's better. The challenge was getting that story in front of people who only knew the big names.
We built a site designed to show, not just tell. Embedded video and rich galleries put the size of the space and the depth of the equipment on full display, so a prospective member instantly sees what makes AMF different — the room to actually train, the variety that welcomes every age and experience level, and the difference between a revolving-door corporate club and a place that takes its members seriously.
Then we made sure people could find it. Through organic and local SEO, we positioned AMF to compete head-to-head in search with the franchises that dominate the space, so someone looking for a gym in Indianapolis discovers the locally-owned option that actually offers more. Paired with clear calls to action and lead-capture built to convert browsers into free trials, the site does exactly what AMF needed: level the playing field against the big dogs and bring new members through the door.
Club Works - Read Case Study
An Elevated Space That Needed to Look the Part Online
Club Works isn't your typical coworking space. It's a private, members-only club that reimagines what a professional workspace can feel like—offering a limited, exclusive number of spots so that every member gets an environment that's genuinely a cut above the average office. Members enjoy a premium golf simulator for entertaining clients, a projector-equipped meeting room that feels more like an upscale sports bar than a conference room, refined shared workstations, and private conference rooms available to reserve. The team went above and beyond on every detail of the physical space—and they needed a website that conveyed that same level of quality, so they could keep membership at capacity and maximize the value of a deliberately limited model.
We built Club Works an online experience that matches the sophistication of the space itself. The site leans into the "private member's club" positioning—elevated, adult-oriented, and clearly premium—and showcases each distinctive amenity so prospective members immediately understand this is something special, not another commodity coworking floor. From the golf and sports simulators to the huddle rooms and event-ready spaces, we highlighted the experiences that set Club Works apart, paired with clear paths to book a tour, explore memberships, or inquire about event rentals.
The result is a website that finally does the space justice—one that communicates exclusivity and quality at first glance and turns the right professionals into members and event clients. Since the new site launched, Club Works has seen great success, using its polished online presence to protect the scarcity that makes the club valuable and keep its limited memberships full. It's a great example of how, for a premium brand, the website has to feel as elevated as the experience it's selling.
