by inspirenew | Apr 4, 2016 | Branding, Marketing, Uncategorized
Avoid These Critical Branding Mistakes in Your Business During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. 1. Choosing to Brand...
by inspirenew | Mar 17, 2016 | Branding, Marketing, Uncategorized
Tracking ROI from Your Website Investment Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a department is being measured more carefully,...