by inspirenew | Jul 11, 2016 | Online marketing, SEO, Uncategorized, Websites
A mobile responsive website is one that is designed in such a way that it renders well on both mobile devices (such as tablets or smart phones) and traditional computers (such as desktops or laptops). In today’s mobile environment, we would say that it is definitely...
by inspirenew | Jun 5, 2016 | Branding, Content Strategy, Marketing, Uncategorized
When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the triumphs, the successes, the failures. We learn from stories and can gain a deeper understanding through...
by inspirenew | May 12, 2016 | Branding, Marketing, Uncategorized
Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first hearing about your product to purchase. One widely established model is the AIETA model....
by inspirenew | Apr 4, 2016 | Branding, Marketing, Uncategorized
During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. 1. Choosing to Brand Later Rather than Now Your brand exists in the minds of...
by inspirenew | Mar 17, 2016 | Branding, Marketing, Uncategorized
Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a department is being measured more carefully, meaning a contribution needs to be...
