by inspirenew | Apr 15, 2017 | Branding, Content Strategy, Marketing, Uncategorized
How You Could Benefit from a Marketing Audit It’s tax season and the last thing any business is looking for is an audit from the IRS. IRS audits can be tedious, time-consuming, and sometimes costly. In contrast, a marketing audit can help you better understand your...
by inspirenew | Jan 17, 2017 | Branding, Marketing, Uncategorized
Many times when we begin to work on a website project, we stumble upon an unexpected issue. We find there are some marketing questions that need to be answered to make the project successful. The answers to these questions typically drive the information our clients...
by inspirenew | Dec 21, 2016 | Content Strategy, Online marketing, SEO, Social Media Marketing, Uncategorized
Our last few blogs have dealt with consistency and the necessity of being consistent in your social media marketing efforts. We’ve looked at the importance of consistency in general and at consistency in content in particular. Now we are going to discuss being...
by inspirenew | Nov 9, 2016 | Content Strategy, Online marketing, SEO, Social Media Marketing, Uncategorized
We previously looked at the importance of consistency in social media marketing. Our last blog explained how being consistent in various ways can help you to accomplish the goals that you have. One important aspect of consistency is being consistent in your message. ...
by inspirenew | Oct 16, 2016 | Content Strategy, Online marketing, SEO, Social Media Marketing, Uncategorized
When you are thinking about your social media marketing strategy, a word that always comes up is ‘consistency.’ If you’ve done any research into this topic, you may encounter this word so often that you start to ignore it. But you do this at your own...
by inspirenew | Sep 22, 2016 | Content Strategy, Online marketing, SEO, Uncategorized, Websites
Content management systems are a fairly recent invention. A decade ago they just simply did not exist. So if you have no idea what a content management system is, you are excused. However, even if you do not at this moment know what a content management system,...