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Web Development Insights and Digital Marketing Tips
Should You Be Choosing to Chat?
Should Your Website Include Live Chat Functionality? A chat window for your website is a big step. It represents a move towards modernization, adapts to the way your clients most like to communicate, and shows that you are a company with a mind for service. However,...
Why We Choose WordPress…And You Should Too!
By Brad Murray At Inspire Marketing, we don’t believe in cookie-cutter solutions. However, when we find something that works, we will use it. And when we find something that continues to demonstrate its superiority to alternative solutions, we will stick with it and...
Five Keys to Increasing Website Engagement
By Wade Danforth Strategies to Increase User Engagement on Your Website Who is visiting your website? Do you know? Or perhaps the more important question is who is visiting your website but leaving without taking any action. Visitors may have many reasons for a quick...
SEO Benefits For Small Businesses
By Brad Murray How Search Optimization Benefits Small Businesses SEO has certainly taken the business world by storm. While it wasn’t even a thought for most businesses a decade or two ago, it is now an important consideration in any legitimate marketing strategy. The...
What is a Lead Generation Website
By Wade Danforth Creating Websites That Generate Quality Leads Your website is only as good as the leads it can produce. When we meet with potential clients, we always start our conversation with the statement that we build lead generation websites. So what goes into...
Benefits From a Marketing Audit
Evaluating Your Marketing Strategy for Better Results It’s tax season and the last thing any business is looking for is an audit from the IRS. IRS audits can be tedious, time-consuming, and sometimes costly. In contrast, a marketing audit can help you better...
The Connection Between Website Coding and SEO
How Website Code Affects Search Engine Rankings What do you know about computer coding? Can you “speak” any programming languages? You shouldn’t feel bad if you don’t know much about computer code, any more than you should feel bad that you don’t know much about...
First Things First: Marketing Questions to Consider
Prioritizing Elements in Your Website Design Process Many times when we begin to work on a website project, we stumble upon an unexpected issue. We find there are some marketing questions that need to be answered to make the project successful. The answers to these...
Timing is Everything in Social Media
Maximizing Social Media Impact with Strategic Timing Our last few blogs have dealt with consistency and the necessity of being consistent in your social media marketing efforts. We’ve looked at the importance of consistency in general and at consistency in content in...
Consistent Social Media Marketing Part 1
Building a Consistent Social Media Presence When you are thinking about your social media marketing strategy, a word that always comes up is ‘consistency.' If you’ve done any research into this topic, you may encounter this word so often that you start to ignore it. ...
The Benefits of a Content Management System
Benefits of Using a Content Management System Content management systems are a fairly recent invention. A decade ago they just simply did not exist. So if you have no idea what a content management system is, you are excused. However, even if you do not at this...
Is It Important that Your Website is Mobile Responsive?
Why Mobile-Friendly Design is Essential Today A mobile responsive website is one that is designed in such a way that it renders well on both mobile devices (such as tablets or smart phones) and traditional computers (such as desktops or laptops). In today’s mobile...
