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Making Online Orders More Efficient
Streamlining Your E-commerce Ordering Process A Taste of Indiana is a family-run, local business that has operated in Indianapolis for the past 22 years. They specialize in custom and premade baskets, boxes, and bags that feature items made by local vendors producing...
Now Is the Time for Online Sales
Building an Effective Online Sales Platform Coronavirus has certainly changed life in many ways. Our days now seem to focus on washing our hands, keeping our distance, and making sure that we have enough milk, bread, and toilet paper for another day. But what about...
Eight Important Books for Business Owners
Essential Reading for Growing Your Business As the world changes almost daily in our attempts to contain the coronavirus, you may find yourself with more free time than usual. If you'd like to spend some of that time reading, we have some recommendations for important...
Should You Be Choosing to Chat?
Should Your Website Include Live Chat Functionality? A chat window for your website is a big step. It represents a move towards modernization, adapts to the way your clients most like to communicate, and shows that you are a company with a mind for service. However,...
Why We Choose WordPress…And You Should Too!
By Brad Murray At Inspire Marketing, we don’t believe in cookie-cutter solutions. However, when we find something that works, we will use it. And when we find something that continues to demonstrate its superiority to alternative solutions, we will stick with it and...
Five Keys to Increasing Website Engagement
By Wade Danforth Strategies to Increase User Engagement on Your Website Who is visiting your website? Do you know? Or perhaps the more important question is who is visiting your website but leaving without taking any action. Visitors may have many reasons for a quick...
SEO Benefits For Small Businesses
By Brad Murray How Search Optimization Benefits Small Businesses SEO has certainly taken the business world by storm. While it wasn’t even a thought for most businesses a decade or two ago, it is now an important consideration in any legitimate marketing strategy. The...
What is a Lead Generation Website
By Wade Danforth Creating Websites That Generate Quality Leads Your website is only as good as the leads it can produce. When we meet with potential clients, we always start our conversation with the statement that we build lead generation websites. So what goes into...
Benefits From a Marketing Audit
Evaluating Your Marketing Strategy for Better Results It’s tax season and the last thing any business is looking for is an audit from the IRS. IRS audits can be tedious, time-consuming, and sometimes costly. In contrast, a marketing audit can help you better...
The Connection Between Website Coding and SEO
How Website Code Affects Search Engine Rankings What do you know about computer coding? Can you “speak” any programming languages? You shouldn’t feel bad if you don’t know much about computer code, any more than you should feel bad that you don’t know much about...
First Things First: Marketing Questions to Consider
Prioritizing Elements in Your Website Design Process Many times when we begin to work on a website project, we stumble upon an unexpected issue. We find there are some marketing questions that need to be answered to make the project successful. The answers to these...
Timing is Everything in Social Media
Maximizing Social Media Impact with Strategic Timing Our last few blogs have dealt with consistency and the necessity of being consistent in your social media marketing efforts. We’ve looked at the importance of consistency in general and at consistency in content in...
